Alliteration

What is alliteration? Here’s a quick and simple definition:

Alliteration is a figure of speech in which the same sound repeats in a group of words, such as the “b” sound in: “ B ob b rought the b ox of b ricks to the b asement.” The repeating sound must occur either in the first letter of each word, or in the stressed syllables of those words.

Some additional key details about alliteration:

How to Pronounce Alliteration

Here's how to pronounce alliteration: uh-lit-uh-ray-shun

Understanding the Rules of Alliteration

Alliteration is complicated enough, and there are enough misconceptions about it, that it’s worth taking a closer look at the rules that cover how alliteration works.

Alliteration Doesn’t Require Sequential Words

The repeated sounds of alliteration do not have to appear in sequential words, one immediately after another. A phrase can still contain alliteration if the repeated sounds are separated by other words. For instance, the example below is alliterative despite the “a” and “of”.

Alliteration Refers to Repeating Sounds, Not Letters

Alliteration isn’t just about repeated letters. It’s about repeated sounds:

This example is alliterative because the “c” and “k” produce the same sound even though they are different letters.

Alliteration, First Syllables, and Stressed Syllables

Some people believe that alliteration occurs whenever the repeating sounds occur in the first syllable of a word, while others argue that alliteration only occurs when the sounds occur on stressed, or emphasized, syllables. People holding these two separate views on alliteration would disagree on whether the following two examples are alliterative:

In the first example, the “d” sound clearly occurs in the first syllable of each word, but in three of the words it occurs on an unstressed syllable (de-clares, de-serves, de-bate). In the second example, it occurs in the second syllable of “unkind,” but that second syllable is the stressed one: "un-kind.”

So which side is right? The short answer is that both definitions of alliteration are currently accepted. But, not so long ago, only the stressed-syllable version of alliteration was considered legitimate. Even today many people who really care about alliteration—poets, for instance—would insist that the stressed syllable viewpoint is correct.

Vowels Can Alliterate

While alliteration nowadays most often refers to repetition of the sounds of consonant, vowels can alliterate. For instance, “ A merican a lliteration” is alliterative. That said, "open octagon" isn't really alliterative because the "o" makes different sounds in those two words.

Consonant Clusters Affect Alliteration

Alliteration sticklers may contest that the best use of alliteration takes into consideration how certain combinations of consonants affect the resulting sounds. For instance, they might argue that the example “Sam speeds with skill through the storm” is not alliterative because the clusters of “sp,” “sk,” and “st” have their own distinct sounds and therefore don’t alliterate with each other or with a single “s.” This is not a hard and fast rule by a long shot (and we have an example below from none other than Charles Dickens that actually does alliterate with “st” and “sp”) but the way that consonant clusters can affect the degree of alliteration is still worth knowing about.

Alliteration vs. Consonance vs. Assonance

There are two close relatives of alliteration, both of which are often confused with each other and with alliteration itself. They are consonance and assonance. Here are quick descriptions of each:

Alliteration, then, is a specialized form of assonance or consonance in which the repeated sounds occur only on stressed syllables.

Alliteration Examples

Alliteration appears all over the place. It is used very often in lyric poetry, and appears regularly in novels, plays, and other literature. It’s also very common in more commercial writing, such as marketing taglines, brand names, and even in naming superheroes.

Alliteration Examples in Literature

Alliteration is common in poetry, as well as in literature ranging from from Shakespeare to Stephen King. Below are some examples.

Alliteration in the Prologue to Romeo and Juliet

This example from lines 5-6 of the Prologue of Romeo and Juliet has two sets of alliteration, one with “ f ” sounds and one with “ l ” sounds.

F rom f orth the f atal l oins of these two f oes
A pair of star-cross'd l overs take their l ife;

Alliteration in Robert Frost’s “Birches”

This example from the poem “birches” by Robert Frost includes an alliteratively intense repetition of “ b ” sounds in every line, and often multiple times per line.

I'd like to go b y climbing a b irch tree,
And climb b lack b ranches up a snow-white trunk
Toward heaven, till the tree could b ear no more,
B ut dipped its top and set me down again.
That would b e good b oth going and coming b ack.
One could do worse than b e a swinger of b irches.

Alliteration in John Keats’s “Ode to a Nightingale”

In these lines from stanza 7, lines 5-10 of John Keats’s famous “Ode to a Nightingale,” there are alliterations of both “ s ” and “ f ” sounds.

Perhaps the s elf- s ame s ong that found a path
Through the s ad heart of Ruth, when, s ick for home,
She s tood in tears amid the alien corn;
The s ame that oft-times hath
Charm'd magic casements, opening on the f oam
Of perilous s eas, in f aery lands f orlorn.

Alliteration in Charles Dickens’ A Tale of Two Cities

The alliteration of “s” sounds in the example below comes from Part 1, Chapter 5 of Charles Dickens’ novel A Tale of Two Cities. The alliteration, which in each case has the sibilant “ s ” followed by a harder consonant (either a “p” or a “t”) creates a sound almost of something soft splashing against something hard, which is exactly what Dickens is describing here: blood hitting the hard surface of the street.

“The time was to come, when that wine too would be s pilled on the s treet- s tones, and when the s tain of it would be red upon many there.”

Alliteration in Toni Morrison’s Beloved

In this sample from Part 1, Chapter 9 of her novel Beloved, Toni Morrison intertwines alliteration on the “ d ,” “ l ,” “ b ,” “ p ,” and “ h ” sounds. Notice how the “l” sound repeats throughout the entire passage and occurs between the alliteration of the other sounds, which is a good example of how alliterative words don’t always have to occur sequentially to qualify as alliteration.

The d ark, d ark l iver – l ove it, l ove it and the b eat and b eating heart, l ove that too. More than eyes or feet. More than l ungs that have yet to draw free air. More than your l ife-holding womb and your l ife-giving p rivate p arts, h ear me now, l ove your h eart.

Alliteration Examples in Marketing

Marketing copywriters often use alliteration because it can help make phrases and sentences fun to say and easy to remember, perfect for taglines, such as:

Alliteration is also a tool that many companies use in their branding, so that their names roll off the tongue more easily and stick in your head. For example:

Alliteration Examples in Superheroes

The number of superheroes or supervillains whose names (super-names or alter ego names) are alliterative is frankly astounding. To name just a few:

It makes sense when you think about it. Every superhero is like a brand, created by comic-book folks to sound cool and stick in your mind. (That’s also why characters like Mickey Mouse and Donald Duck are alliteratively named). Alliteration, you might say, is the real superhero.

Alliteration Examples in Song Lyrics

Just as poets use alliteration for its lyricism and beauty, songwriters in every genre from folk to rap use it to create stylistic effects in their lyrics.

Alliteration in “Hello” by Adele

I've f orgotten how it f elt before the world f ell at our f eet.

Alliteration in “It’s Alright Ma (I’m Only Bleeding)” by Bob Dylan

He not b usy b eing b orn is b usy dying.

Alliteration in “Rap God” by Eminem

S o I wanna make sure, s omewhere in this chicken s cratch I
S cribble and doodle enough rhymes
T o maybe t ry t o help get s ome people through t ough t imes
But I gotta k eep a few punchlines
Just in c ase, ‘ c ause even you un s igned
Rappers are hungry l ooking at me l ike it's l unchtime…

Alliteration in “Waiting on the World to Change” by John Mayer

S o w e keep w aiting
W aiting on the w orld to change
It's hard to beat the s ystem
W hen w e're standing at a distance
S o w e keep w aiting
W aiting on the w orld to change

Alliteration in “All I Want” by Joni Mitchell

I want to be strong I want to l augh a l ong
I want to be l ong to the l iving

The repeated “ l ” sound in this Joni Mitchell lyric is a good example of alliteration in which the repeated sound does not always occur on the first letter in each successive word. But notice that it does always occur on the stressed syllable, making this an example of alliteration and not just consonance.

Why Do Writers Use Alliteration?

Writers use alliteration, with its emphasis on sound and rhythm, for a variety of different reasons:

Alliteration is especially popular in poetry, which is distinct in its emphasis on sound and rhythm . For example, take a look at the astonishing amount of alliteration in the final stanza of Edgar Allen Poe’s most famous poem, “The Raven”:

And the Raven, never fl itting, s till is s itting, s till is s itting
On the p allid bust of P allas just above my chamber door;
And his eyes have all the s eeming of a d emon's that is d reaming,
And the l amp- l ight o'er him s treaming throws his shadow on the fl oor;
And my s oul from out that shadow that l ies fl oating on the fl oor
Shall be l ifted—nevermore!

The onslaught of alliteration on the “ fl ”, “ s ”, “ p ”, “ d ”, and “ l ” sounds makes the poem feel musical but also overwhelming and mesmerizing, which is precisely what Poe was going for in his poetic tale of a phantasmagorical raven that visits a grieving man who seems to be uncertain if he is awake or asleep.

Other Helpful Alliteration Resources